We are a steering member of the AURA Blockchain Consortium 

We joined the AURA Blockchain Consortium to contribute to set industry standards related to innovation, transparency, and blockchain technology for luxury brands

Set new standards for the luxury industry

The Aura Blockchain Consortium was established by leading luxury players - LVMH, OTB Group, Prada Group and Cartier, part of Richemont - to set new standards for the luxury industry, related to innovation, transparency, and blockchain technology. Its goal is to increase customer trust by promoting a single global blockchain solution open to all luxury brands worldwide, providing consumers with additional information, services, and transparency to enhance their experience. 

New industry standards

Since launch, each brand has developed its experience based on its specificities and customer expectations.

The Aura Blockchain Consortium is a rising leader in the software industry. It aims to create new industry standards and bring the customer experience to a new level. For more information on the Aura Blockchain Consortium, visit auraluxuryblockchain.com.

Digital Certificate of Authenticity

We introduced digital certificates of authenticity for luxury products from Maison Margiela, Marni, and Jil Sander. Over 800,000 products from these brands were registered on the blockchain platform developed by Aura Blockchain Consortium.

A fully-fledged digital certificate of authenticity was created on the blockchain using a private-permissioned no-code smart contract editor and an NFC tag embedded into the products. This tool, which can be easily accessed by tapping the tag, ensures greater transparency to the customers, enables a new range of services, and guarantees product value over time, while also making counterfeiting impossible.

Check out the video for a demonstration of how the digital certificate is created for Maison Margiela's Tabi shoes.

OTB Foundation

One of the Foundation’s pillars is to assure that all funds raised through our initiatives are reaching the final beneficiaries of the projects we sponsor directly, without any waste